The Rug Your Grandmother Gave You Deserves More Than a Wand and a Hose.
Hand-cleaned area rug care for Holliston homes. Persian, Oriental, antique wool, silk, viscose, and modern fiber — every rug cleaned with the method that's right for it, at our Milford shop. Call ahead to schedule a drop-off time at the shop, or book pickup & delivery for a small fee depending on location.
A Real Timeline, Not a Vague "We'll Get to It."
Here's what actually happens between the phone call and your rug being back on the floor.
Day 0 — You Call or Submit the Form
We talk through what you have, how big it is, and what the issues are. You can drop the rug off at our Milford shop, or we'll schedule a pickup (small fee for pickup & delivery, varies by location). No deposit required.
Day 1–3 — Drop-Off or Pickup
Either you bring the rug to our Milford shop directly (10 minutes from Holliston via Route 16), or our team comes to your home and transports it for you. The detailed inspection happens back at our shop, not on your floor.
Day 4–6 — Inspection & Dusting
At the shop we inspect the rug, identify the fiber and construction, color-test the dyes, and document condition with photos. If the rug is safe to dust this way, we use our large tumble duster to gently work out the dry soil packed into the foundation — most rugs release pounds of dirt at this step alone.
Day 7–9 — The Right Cleaning Method
We don't put every rug through the same process. Wool Orientals, hand-knotted antiques, silks, viscose, and machine-made synthetics all behave differently. Depending on the rug, that might mean full-immersion bath, controlled hand-washing, low-moisture cleaning, or surface treatment — whatever is actually safe and effective for your specific rug.
Day 10–12 — Drying
Some rugs dry best flat. Others go on our rug rack with high-volume fans and a dehumidifier running. The right drying method depends on the rug's construction, weight, and how it was just cleaned. We don't over-dry, and we don't trap moisture in the foundation.
Day 13–14 — Final Inspection & Return
We wrap the cleaned rug in protective plastic. From there, either you pick it up from the shop on a day that works for you, or we deliver it back to your Holliston home (small fee for delivery, varies by location).
An Area Rug Is Not a Section of Wall-to-Wall Carpet.
It's one of the most common — and most expensive — mistakes in the cleaning industry. A company shows up at your Holliston home, drags your hand-knotted Persian across the floor, blasts it with a hot-water wand, and leaves it to dry in place. Within a week the foundation has wicked moisture into the hardwood underneath. Within a month the dyes have bled. Within a year the fibers have shrunk and the rug is unrecognizable.
Area rugs are meant to be cleaned off-site, in a controlled environment, with the method that's actually right for the rug. We take it to our dedicated shop in Milford (about 10 minutes from Holliston via Route 16), inspect it, dust it, choose the cleaning approach that fits the fiber and construction, dry it correctly, and return it in better condition than it left. No shrinkage. No dye migration. No moisture trapped where it shouldn't be.
- Call to schedule a drop-off at our Milford shop, or book pickup & delivery (small fee)
- Off-site cleaning in a controlled environment
- Color-tested before any water touches the fibers
- Cleaning method matched to the rug — not a one-size-fits-all process
- MicroSeal fiber protection available as an add-on — penetrates the fiber, lasts 6–8 cleanings, PFAS-free
- Written estimate before any work begins
The Rugs We Wash for Holliston Customers
Whether it's been in the family since 1952 or you ordered it on Wayfair last spring, we have a method that's safe for it.
Persian & Oriental
Hand-knotted antiques, tribal weavings, fine Persians. Color-tested before any cleaning starts, dye-stable rinsing, dried with the method that's right for the rug.
Wool Area Rugs
WoolSafe-approved process. pH-neutral, lanolin-preserving wash that protects the fiber's natural durability and luster.
Silk & Viscose
Delicate fibers where water in the wrong hands ruins everything. We have specialized lower-moisture methods for these high-risk materials.
Antique & Heirloom
Family treasures from older Holliston homes — many original to the house. Museum-grade handling and the gentlest cleaning method for the piece.
Modern & Machine-Made
Polypropylene, polyester, and nylon area rugs from Pottery Barn, RH, Wayfair, and similar — cleaned thoroughly and affordably.
Pet Urine Decontamination
The right approach depends on the rug, but the goal is the same: actually remove the urine, not mask it. We assess each case and apply the appropriate decontamination process for your specific rug.
Be careful with companies offering to "clean your wool or silk rug right on your floor" with a wand. Wand cleaning leaves moisture trapped in the foundation, causes shrinkage of the foundation cotton or wool, and can permanently distort the rug. If a Holliston-area company offers in-place wand cleaning on a fine rug — call us instead. That said, we do make exceptions ourselves: depending on the rug type and soil level, in-home cleaning can be the right call. We'll tell you up front whether your rug is a good candidate.
What Customers Say About Our Rug Cleaning.
"It was a real pleasure to deal with Lovejoy Carpet Care. From pick-up to delivery, Brian made the whole process seamless. When he unrolled our newly cleaned oriental rug, I was amazed at how great it looked — deep, long-standing stains I thought were surely permanent were gone or barely noticeable."— Meg B., Verified Google Review
"Brian has cleaned multiple rugs. Twice I believed the rugs were a total loss. Brian removed a stain and pet urine odor. The service is prompt and the pick up and delivery is a huge bonus. There is nothing he cannot do. Brian is very professional and honest."— Angie J., Verified Google Review
"Lovejoy is a master at getting pet stains out. They can also make rugs with heavy traffic look like new. The rugs on my stairs look like they needed to be replaced and now look brand new. We also have tight weave wool area rugs, and we would not trust cleaning them to anyone else."— Mitchell W., Verified Google Review
Frequently Asked Questions
Do you offer pickup, or do I bring the rug to you?
Do you use the same cleaning method on every rug?
How long will I be without my rug?
How much does it cost?
Do you sell pads?
Do you offer moth treatment or long-term rug storage?
What if I'm not happy with the result?
What's the MicroSeal fiber protection?
Other Lovejoy Services in Holliston
Rug cleaning is one of four things we do well.